Privacy Policy
Effective Date: August 23, 2026
Last Updated: August 23, 2026
This Privacy Policy explains how [Walker Property Group], affiliated with [Rise Realty] (“we,” “us,” or “our”), collects, uses, stores, and discloses information when you visit [www.walkerpropertygroupca.com] (the “Website”), submit information through the Website, or otherwise communicate with us.
1. Information We Collect
Information You Provide
You may voluntarily provide personal information when you submit a contact form, request information, or otherwise communicate with us. This may include:
Name
Email address
Telephone number
Information contained in your message or inquiry
Information regarding your real estate interests, property needs, or preferences
Other information you voluntarily provide
Submitting a contact form is optional.
Information Collected Automatically
When you visit the Website, certain information may be collected automatically by our website provider or other service providers. Depending on the technologies used on the Website, this information may include:
IP address
Browser and device information
Pages viewed and Website interactions
Referring website or source
Approximate geographic information derived from an IP address
Cookies and similar technologies
2. How We Use Your Information
We may use information we collect to:
Respond to your questions or requests;
Provide requested real estate information;
Communicate with you regarding properties, buying or selling real estate, market information, or related services;
Manage prospective and existing client relationships;
Store and manage contact information through our customer relationship management (“CRM”) systems;
Send marketing or promotional communications where permitted by law and, when required, with your consent;
Schedule appointments and follow up on inquiries;
Operate, secure, maintain, and improve the Website;
Analyze Website usage and performance;
Maintain business and transaction records;
Prevent fraud, misuse, or security incidents; and
Comply with applicable legal, regulatory, brokerage, and professional obligations.
Submitting information through the Website does not, by itself, establish an agency, brokerage, fiduciary, or other professional relationship.
3. CRM and Service Providers
We use third-party technology and service providers to help operate our real estate business and communicate with prospective and existing clients.
These providers may include Lofty and REDX, which provide customer relationship management, lead management, communication, and related technology services.
Information you voluntarily provide to us may be entered into, transmitted to, processed by, or stored in these systems for purposes such as responding to inquiries, managing contacts and leads, maintaining communication records, and providing real estate services.
We may also use website hosting, email, analytics, telecommunications, and other technology providers as necessary to operate our Website and business.
These providers may process information on our behalf or in connection with services they provide to us and are subject to their applicable contractual obligations and privacy practices.
4. SMS and Text Messaging
If you separately consent to receive text messages from us, we may send you text messages concerning real estate services, property information, your inquiries, appointments, and, where you have consented, marketing or promotional communications.
Consent to receive marketing text messages is optional and is not a condition of purchasing any property, goods, or services or receiving real estate services from us.
Message frequency may vary. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP to a message. You may reply HELP for assistance.
Your decision not to consent to marketing text messages will not prevent you from submitting the Website contact form or requesting information from us through other available means.
Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing purposes.
We may disclose or transmit information necessary to service providers that facilitate our messaging program solely as necessary to provide those services on our behalf.
5. Sharing and Disclosure of Information
We do not sell personal information for monetary compensation.
We may disclose personal information as reasonably necessary to:
Our responsible broker or brokerage;
CRM providers, including Lofty and REDX;
Website hosting, email, telecommunications, analytics, and other service providers that assist us in operating our business;
Real estate professionals or service providers when you request or authorize an introduction or service;
Government authorities or other parties when required by law, regulation, subpoena, court order, or legal process; or
Protect our rights, property, safety, clients, Website, or others.
We do not share SMS opt-in consent with third parties for their own marketing or promotional purposes.
6. Cookies and Analytics
The Website may use cookies or similar technologies for functionality, security, analytics, and Website performance.
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect Website functionality.
Cookies and Google Analytics
We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors use our Website and to improve Website performance and user experience.
Google Analytics may collect information about your interaction with the Website, including:
Pages viewed and Website interactions;
Session and usage information;
Browser and device information;
Approximate geographic location; and
Information collected through cookies and similar technologies.
Google Analytics uses first-party cookies and similar technologies to distinguish users and sessions and measure Website activity. Google may process information collected through Google Analytics on our behalf in accordance with Google’s applicable terms and privacy practices.
Google Analytics may use IP addresses during data collection to derive general location information and for security and processing purposes. Google Analytics 4 does not log or store individual IP addresses as part of Analytics reporting.
We use information obtained through Google Analytics to understand Website traffic and usage patterns, evaluate Website performance, and improve our Website and services.
You can control or delete cookies through your browser settings. Google also provides a Google Analytics opt-out browser add-on that can be used to prevent Google Analytics from measuring your visits to websites that use Google Analytics.
Depending on your browser settings, privacy preferences, and applicable law, certain analytics technologies may be limited or disabled.
We do not intentionally send information such as your name, email address, or telephone number entered into our contact form to Google Analytics as personally identifiable information.
For additional information about how Google processes information collected through Google Analytics, please review Google’s privacy and Google Analytics disclosures.
7. California Privacy Rights
California residents may have certain rights concerning their personal information under applicable California privacy laws.
Depending on which laws apply to us and your information, those rights may include the ability to request information about personal information collected about you, request correction or deletion of certain personal information, and exercise other privacy choices.
To submit a privacy-related request, contact us using the information provided below. We may need to verify your identity before processing certain requests.
Nothing in this section is intended to provide rights beyond those required by applicable law.
8. Data Retention
We retain personal information for as long as reasonably necessary to respond to inquiries, manage prospective or existing client relationships, provide requested services, maintain appropriate business and transaction records, comply with legal and regulatory obligations, resolve disputes, and protect legitimate business interests.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information under our control.
However, no website, electronic communication, database, or storage system can be guaranteed to be completely secure.
Please do not submit Social Security numbers, bank account information, passwords, wire instructions, or other highly sensitive information through the Website contact form, email, or text message.
10. Third-Party Websites
The Website may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of third-party websites. Information you provide directly to a third party is governed by that third party’s policies.
11. Children’s Privacy
The Website and our real estate services are intended for adults and are not directed toward children under 13. We do not knowingly solicit personal information from children under 13 through the Website.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements.
When changes are made, we will post the revised Privacy Policy on the Website and update the “Last Updated” date above.
13. Contact Us
Questions regarding this Privacy Policy or requests concerning your personal information may be directed to:
Walker Property Group
Jeffrey Walker DRE#02022859
Jessamine Walker DRE#02446155
Rise Realty
Broker of Record: Travis Breton
California DRE License No. [DRE #01957687]
1902 Wright Place #200
Carlsbad, CA 92008
Office: (866) 344-7473
jessamine@walkerpropertygroupca.com